Interface and Strategic Design: ideas and techniques
Interface and Strategic Design
Per raggiungere gli obiettivi è necessario ottimizzare all'estremo la comunicazione del nostro sito, design e interfacce sono strumenti utili per fare ciò: impariamo a sfruttarli al meglio!
Choose your goals!
Who visit my website?
What users search in my website?
How I show my contents?
The importantce of the layout > minimalistic? clean? dark? hand-drawn style?
Link:
40 Fresh, Elegant and Clean Design
Hand-made modern Design Style Showcases
Minimalistic design = efficient comunication?
Who?
Do you know your target? Business? Kids? Teen?
Age? Gender? Preferences? Language?
Brand Image
What users feels
Colors are importants for the comunication with the users.
Examples:
Ecology? Green color with clean design or hand-drawn
Business? Differents color for differents section and elegant or clean design.
Helps users!
Search Box importance
from smashing magazine forum:
- Text field needs to have a white background
- The text "search" has to be somewhere near it. It can be on a label, on the trigger button, or in the input itself.
- Placement of the search box. Upper right part of the screen is standard, and users expect to find the search there.
Link: Can a Stylish Search Box helps users?
Modal Window
digg.com login
User Controls
YouTube.com user controls
Icons Menu
WebAir.it icons menu
Typography
The Coca-Cola Brand > everyone knows the how the Coca-Cola is written!
Coca-Cola brand
And your typography?
Suggestions? http://ilovetypography.com/
How?
Disable pressed buttons
Example:
disable "Send" button after one user press it one time.
Embedded video
Users remains in your site.
Update in evidence
WebAir.it update in evidence
Keyboard shortcuts (for sw web-based)
Enable keyboard shortcuts for you users (like gmail.com).
Personalization options
User choose his preferences
Twitter.com personalization
Speriamo che i consigli siano stati utili, aspettiamo i vostri commenti e le vostre segnalazioni...